SEM services that don't gamble

Getting your Search Engine Marketing mix right - that's product, place, price and, er, profiteroles - is not something you want to gamble with. You want ROI, and I-COM's search engine marketing services deliver it in spades. We use three different types of pay-per-click activity, two of which you've probably never heard of. That's how clever we are.

Yep, our SEM services use Google Adwords, Yahoo! Search Marketing and MSN pay-per-click search engine advertising, but we also use XML trusted feeds and Paid Inclusion.

Instant results
Yes, I will run them past you again. OK, this is slightly geeky, but basically XML trusted feeds are little goblins that live inside the Internet. They allow big websites of over 500 pages to inject their web pages directly into online shopping portals, comparison websites and about 30 search engines, at fixed pay-per-click costs.

The good news is that every page gets indexed. So, if you've got a catalogue site, break out the bubbly right now. What's more, robots will revisit your site for tea and biscuits every couple of days or so. This means that any tweaks to your website will give you results more instant than Angel Delight. And eight times less sickly.

SEM services paid inclusion
OK, so where does Paid Inclusion sit within SEM services? Well, this is where you pay about 30 search engines to be included in their index. Paid Inclusion is cool, cos we can try out different approaches to improving search engine rankings, and see the results within a week, instead of months. We then use what we've learned to optimise other pages to achieve the maximum number of top search engine results, at fixed pay-per-click costs.

SEM pay-per-click services, of course, involve bidding on top-performing keywords and phrases, the higher bids securing better positions on the search engine results page. It's like a huge online auction that goes on forever and ever and ever. For more information please visit pay per click.

Best returns

The best search engine marketing campaigns balance pay-per-click search engine advertising, SEO, XML trusted feeds and/or paid inclusion. As part of I-COM's SEM services, we'll do all the mixing for you within an agreed budget. We'll do all the bidding, paying, optimising and feeding for you too. Leaving you to harvest all the clicks and get the best return on your search engine marketing spend.

Obviously, your business needs will change with time, so we evolve as you grow, monitoring and adjusting your SEM campaigns to achieve the greatest return on your investment.

Ask us about targeted pay-per-click, paid inclusion and XML Trusted Feed services. Speak to our friendly PPC geeks today on 0800 072 8717 or email us.