Pay-per-Click

Some people are a bit hesitant and iffy about Search Engine Pay-per-Click Advertising. But these are usually the kind of confused people who slow down at green traffic lights. Just in case they change to red.

At I-COM, we always run the green lights. And we know that pay-per-click advertising is brill. Why? Well, consider these two statements:

1. "I made £200,000 last year and spent £5,000 on advertising."
    
2. "I made £195,000 last year and didn't spend a penny on advertising."

In the world of pay-per-click advertising, those two statements are the same. For a small outlay (let's say £5,000), pay-per-click enables you to reap many times that figure in profits.

812% return with pay-per-click
One of our clients has generated a return of 812% with pay-per-click advertising. So how does it work?

Successful pay-per-click requires managing three giant online virtual auctions. Except without the auctioneers and the gavels. We choose your keywords and phrases, then decide how much we'll bid for each one. When we bid higher than your competitors, your ad will be higher up the search engine page than theirs. Every time someone clicks on your ad, they whizz through to your site and the amount we bid is taken from your account.

Delivering promises
This is fab, because your pay-per-click customer is looking for you. You're not actually doing any of that nasty selling business. All you have to do now is make sure your website delivers what your ad promised. And we can help with that as well.

Pay-per-click works because online shoppers know what they want, and they want it in a jiffy. When your website gives your customers what they want in two clicks, your online conversions will increase, and your pay-per-click ROI will skyrocket.

Pay-per-click landing pages
But I-COM's pay-per-click services don't stop there. Oh no. We can add some SEO into your pay-per-click landing pages, allowing your online marketing campaigns to acquire customers from natural search engine results too. It's like making instant coffee, using real beans. Sort of.

Working with you, I-COM will identify the top-performing relevant keywords and phrases to use on Google Adwords pay-per-click advertising. We identify which pay-per-click keywords will give you the most convertible contacts for your online marketing budget. We ensure your pay-per-click visitors land on web pages that actually do the business. We then do it all again on Yahoo! Search Marketing and on MSN too, but usually at much lower pay-per-click costs.

The lights are green. So speak to our Google Adwords pay-per-click consultants today on 0800 072 8717 or email us.